We all have our favorite French words to use in bed, and POSH wasn’t one of mine.

I was sitting around bullshitting with my pal, Wendy Pepper, like I always do. She was in her studio working on a new dress, reading an eBook, following a news feed, listening to a podcast, checking her email, touching base with a client on the phone, basically being creative. Then she turned to me.

“How are you going to promote your eBooks?”

I was like, oh.

One by one she switched off all other channels. I love it when I get the full intellectual benefit of eyes-on-me attention from my high octane friends. While I was still sitting there without a clue, Wendy leaned closer and said, “I AM your target reader. I read.”

You can imagine the roaring silence that accompanied this shocking American confession.

“Yes, read. As in books. Blogs, you name it. Yes, eBooks. And I would pay money for them. I’m even into the literary blogs. I hunger to know how the writer of today makes sense of his world,” said Wendy, very much in italics. She likes to tease me. “So how are you going to get my attention?”

Clearly by being a total screw-up, I realized. But instead I ventured out by stating the obvious. “Well in eBooks you don’t have the object. You have the machine, but not the tactile object, the talisman that will always harken to the book.”